About Us

we are a passionate group of digital artisans, dedicated to helping our clients navigate the digital landscape.

Why Choose Us

Crafting experiences, delivering success.

About F&I Direct About Us In today’s retail arena, F&I is on of the most important areas of dealership profitability and you just can’t afford to get it wrong. You get it right when F&I Direct brings you the very best practices in todays market and deliver strong results.

Years of Experience
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Vision

Bringing your dealership support tools and strategies by leveraging technology, technique, and resources to maximize the profitability of every deal.

Mission

To Increase Dealership F&I Profitability by at least 30% for every dealer partner.

History

After becoming elite, top performing F&I veterans with over 25 years of experience, Al and Michelle Salas realized the traditional way to do and train F&I was broken in todays changing world.

Quality Assurance

Competitive Pricing

Experienced Team

Excellent support

Ready to take your profitability to the next level?

Customer-centric Focus

We put our clients at the heart of everything we do, creating solutions that resonate with your audience and drive engagement.

Tailor-made Strategies

One-size-fits-all is not something we believe in. We customize our solutions to meet the unique needs and specifications of your organization.