About Us

In today’s retail arena, F&I is on of the most important areas of dealership profitability and you just can’t afford to get it wrong.

You get it right when F&I Direct brings you the very best practices in todays market and deliver strong results.

Vision

Bringing your dealership support tools and strategies by leveraging technology, technique, and resources to maximize the profitability of every deal.

Mission

To Increase Dealership F&I Profitability by at least 30% for every dealer partner.

History

After becoming elite, top performing F&I veterans with over 25 years of experience, Al and Michelle Salas realized the traditional way to do and train F&I was broken in todays changing world.

Ready to take your profitability to the next level?

About Us

In today’s retail arena, F&I is on of the most important areas of dealership profitability and you just can’t afford to get it wrong.You get it right when F&I Direct brings you the very best practices in todays market and deliver strong results.

Vision

Mission

History

Contact Us

In today’s retail arena, F&I is on of the most important areas of dealership profitability and you just can’t afford to get it wrong.

You get it right when F&I Direct brings you the very best practices in todays market and deliver strong results.