They say Hindsight IS 2020… And That could not be more true this year than ever before.
It makes me wonder… If you could have a crystal ball 1 year ago or even 10 months ago and knew all of these things that are going on right now where going to happen…
What would you have done differently in your dealership?
Would you have had different software?
A different marketing strategy?
Maybe even different vendors…
ONE thing IS for sure. It would have been a safe bet to focus on making your Dealership more digital.
Here are 5 Digital Advancements that you can integrate in your store immediately without investing a bundle into new systems and technology if you haven’t done so already.
- Install an I.D. Scanner That integrates with your CRM.
- A lot of CRMS have this feature built in, but there are those that don’t. An ID scanner can cut the time it takes the customer to get from the meet & greet to test driving the vehicle because they’re info is automatically logged into the CRM, and just needs to be verified.
- Digital Credit Applications
- Digitizing your credit application on the showroom floor can save tons of time. Saving time helps your customers have a better buying experience, and it prevents the sales manager from re-entering credit information unnecessarily. This frees up the sales manager and the finance manager to be more active on the sales floor with the customer, creating a much better buying experience and increasing profit!
- Push information to CRM, DMS and Credit Sources
- On saving time with technology – LOADS of time is wasted collecting, entering, re-entering, and re-entering customer information AGAIN. Dealer systems can communicate with each other. Although, it does require some time to ensure the information is lined up correctly between each system. Part of our digitization process is working with your software to ensure the most seamless integration possible, so all your sales managers and finance managers need to do is verify the customer info and move on.
**This instantly eliminates double, triple, quadruple entries**
- On saving time with technology – LOADS of time is wasted collecting, entering, re-entering, and re-entering customer information AGAIN. Dealer systems can communicate with each other. Although, it does require some time to ensure the information is lined up correctly between each system. Part of our digitization process is working with your software to ensure the most seamless integration possible, so all your sales managers and finance managers need to do is verify the customer info and move on.
- Digital Selling Tools (Pencils, Menu)
- Getting more efficient on our showroom floor means implementing processes that include technology. When we work with dealerships streamlining their processes, we find that technology used properly* can not only make the sales process more efficient and pleasant for the customer, but also Increase profits. That’s right, implementing technology WILL put more money in YOUR pocket.
- Laser Printed Forms or Esignatures
- In the “box” we spend too much time printing on slow, outdated printers. That’s absolutely unnecessary, and we can show you how to speed things up. Digital contracts help the dealership in many different ways – one of those is that you get deals funded faster! Our team of specialists will not only speed up the F&I process, but it will also increase your backend profit. That’s an F&I Direct guarantee for all our partners.
**Leave the DotMatrix Dinosaurs in the Stone Age**
- In the “box” we spend too much time printing on slow, outdated printers. That’s absolutely unnecessary, and we can show you how to speed things up. Digital contracts help the dealership in many different ways – one of those is that you get deals funded faster! Our team of specialists will not only speed up the F&I process, but it will also increase your backend profit. That’s an F&I Direct guarantee for all our partners.
Notice that this has nothing to do with your website or digital retailing and everything to do with your in store processes. Your focus should be on eliminating double entries and making the process smoother.
We believe that Digitizing your Dealership isn’t just about getting a fancy new website with digital retailing tools, but it’s about reducing the time your customer spends in the store, increasing your customers satisfaction, and through it all maximizing your profitability.
You see… It’s about efficiency, not disruption! There is no need to reinvent the wheel, just shift gears and make it go faster.
The best news is that we can use the hindsight of 2020 as foresight for 2021…
If you’d like to learn more about what you can do to digitize your dealership.
